David Gaughran On Publishing And ‘Astroturfing’

Via David Gaughran:

The real problem for large publishers is that readers are discovering books not published by them. What large publishers have is a competition problem, and the competition is eating their lunch. (Note: hence misguided projects like Bookish – a publisher marketing vehicle masquerading as a discovery site.)

Out of all the large retailers, Amazon is unique in giving small publishers and self-publishers a level playing field, instead of selling off all the high-visibility spots in backroom co-op deals with large publishers. By the way, I think this is the real reason large publishers hate Amazon: it isn’t part of the club and doesn’t play by the “rules.”

Read more at David Gaughran’s official website. Make sure to follow David on Twitter. If you’re an author planning to self-publish like I am, make sure to check out David Gaughran’s The Indie Author Power Pack: How To Write, Publish, & Market Your Book. You can read more about this release HERE. I highly recommend it!

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