The “Branding” Process

Branding ImageVia Kotaku:

BASIC is a design agency that does something pretty unique, at least in the world of video games: instead of just doing concept art, or making logos, or promotional art, they kinda do a combination of all of it, helping give a game – which might otherwise be a pitch and some mechanics – a “brand”.

Click the image above to read the full story and see BASIC’s work.

If you’re an author, cartoonist, or filmmaker with a self-published project, BASIC’s portfolio is a great example of ways to approach the overall branding of your work.

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Warm-up head #sketch in #AdobeSketch for #iPad. Drawn with #AdobeInk #stylus. Played with two design elements I don't usually incorporate in my characters: Decided to try out the solid color "red stuffy nose" design element I see a lot in #characterdesign these days, and opted to give him a long #SamuraiJack style jawline! EDIT: Apparently, the red nose style has a name: "Tumblr Nose"#tumblrnose #illustration #doodling #conceptart #quickdraw #design #digitalart #process

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