The “Branding” Process

Branding ImageVia Kotaku:

BASIC is a design agency that does something pretty unique, at least in the world of video games: instead of just doing concept art, or making logos, or promotional art, they kinda do a combination of all of it, helping give a game – which might otherwise be a pitch and some mechanics – a “brand”.

Click the image above to read the full story and see BASIC’s work.

If you’re an author, cartoonist, or filmmaker with a self-published project, BASIC’s portfolio is a great example of ways to approach the overall branding of your work.

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ALL IMAGES ARE (C) & TM PAT WEIBEL 2013 AND/OR THEIR RESPECTIVE OWNERS.

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