The sequels to James Cameron’s Avatar won’t arrive until 2017, but the series’ social media feeds are evidently already relaunching this week in advance, according to Mashable. This apparent social reboot spans Twitter, Tumblr, Pinterest, SoundCloud and Facebook.
Mashable has a very handy rundown of the social media outreach that’s planned:
Avatar on Tumblr: As Mashable notes, it’s all about the film’s visuals. This currently includes concept art, from rough pencil sketches to detailed paintings and CG models.
Avatar on Pinterest: Since Pinterest is geared toward “pins”, which are posts containing images and text, the film’s Pinterest page looks to be geared as a visual encyclopedia for the series.
Avatar on Facebook: According to Mashable, the series’ Facebook page will “become a hub where content from all the aforementioned Avatar social channels can be found, with standalone posts and announcements.” The page has 54 million fans, and it’s current post links to Mashable’s article, tipping off its followers to keep tabs on their social media feed update.
If you’re a self-publisher, definitely check out Mashable’s article in full and get a feel of what type of content Avatar’s ‘social team’ has put together for their different social feeds. Note that it’s Tumblr page is “behind the scenes” driven, whereas their Instagram page will “teach basics of the Na’vi langage from the film” if you’re into getting schooled on that side of the mythology.
All in all, Mashable’s full article is a fantastic rundown of how to approach content created for social feeds. It’s a very informative piece and is definitely helpful in brainstorming how to approach a content plan for your marketing efforts on your book.