Amazon’s Giveaway Tool Adds E-books Option

Amazon says its Giveaway tool, which I wasn’t aware existed, allows you to “Run promotional giveaways to create buzz, reward your audience, and grow your followers and customers”.

Kboards’ thread on the announcement sheds more light on how this can benefit authors:

Via Kboards:

Amazon Giveaway, a tool that allows sellers to run promotional giveaways, now supports e-books. Authors that use Amazon’s Kindle Direct Publishing (KDP) can now create marketing campaigns and giveaways for their e-books. The tool lets an author require a reader to say follow them on Twitter or share their email address in exchange for the free e-book.

According to the Giveaway tool’s FAQ page, in addition to requiring a reader follow you on Twitter or share their email address in exchange for a free e-book, the author can also have the reader view a brief video on Amazon or Youtube. If that video, such as a book trailer, can in fact be selected by the author, then that’s a pretty neat option, too!

Very glad Amazon has opened up to allowing e-books to be included in its Giveaway tool.

I discovered this news by way of Jane Friedman’s tweet above. If you plan on self-publishing and you’re not following her, you should start now!


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