This Is How You Do A Book Trailer

This is how it’s done.

This is the book trailer for Kairos, a french graphic novel by Author/Illustrator Ulysse Malassagne. Animated by Studio La Cachette. This is a perfect example of two important points. The first point is hand-drawn animation is powerful and deeply engaging to the viewer on a level unique to itself. The second is this book trailer really piques your interest to read the graphic novel itself. Even though the graphic novel is a different medium from the trailer that is animated, it transcends and conveys the story so well that you very much want to go out and read it.

Support The Book of Mojo on Indiegogo!

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Via Hitfix, Former Pixar and Dreamworks animators have teamed up to turn Everett Downing‘s self-published webcomic, The Book of Mojo,  into a 3D animated short, and they need your help to fund the pilot episode!

The story of “Book of Mojo” centers around Creepy, a homeless teenage witch in search of her missing father. Then Mojo, a giant enchanted statue, literally falls into her life. With no memory of his past, Creepy agrees to help Mojo, for her own reasons. But things quickly spiral out of control when a group of black magic users called The Brokerage come to claim Mojo, saying they created him. The duo must then go on the run into the labyrinth of city streets, avoiding a magic-wielding crime syndicate, the cops, and Creepy’s personal rivals.

To create The Book of Mojo pilot episode, Downing has teamed up with 25 past employees of major studios such as Pixar Animation Studio, Dreamworks Animation, and Blue Sky Studios to form Alchemy Engine, an Indie Animation Studio who “strives to tell stories featuring characters they feel are under-represented in today’s animation market. Committed to providing a different kind of content, they have banded together to take creative risks in producing compelling stories for young-adults.”

I’m all about self-publishing, so make sure to check out Everett Downing’s official Gumroad page to download both installments of the original webcomic by clicking the images below. For more information about Book of Mojo, make sure to follow Everett Downing on Twitter!

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The “Branding” Process

Branding ImageVia Kotaku:

BASIC is a design agency that does something pretty unique, at least in the world of video games: instead of just doing concept art, or making logos, or promotional art, they kinda do a combination of all of it, helping give a game – which might otherwise be a pitch and some mechanics – a “brand”.

Click the image above to read the full story and see BASIC’s work.

If you’re an author, cartoonist, or filmmaker with a self-published project, BASIC’s portfolio is a great example of ways to approach the overall branding of your work.

The Making of Glen Keane’s “Duet”

Discovered this video Via toonzone news:

A behind the scenes look at the making of Google ATAP’s Spotlight Story, “Duet”. Directed by Disney Animator Glen Keane, “Duet” is a celebration of life through the hand-drawn line. The “Making of Duet” shares the team, the technology and the art behind the creation of this beautiful interactive film.

Glen Keane created over 10,000 drawings to create this beautiful love story. Check out the “Making of Duet” video and see how the team transformed one of the most beloved art forms into a virtual world for your mobile phone. #SpotlightStories #Duet

Kickstarter: Support Cannon Busters: The Animated Series Pilot

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Via Kickstarter:

Cannon Busters is an animated adventure about the value of friendship and just how far one is willing to go to maintain it. If The Wizard of Oz met the Hidden Fortress with influences derived from Escaflowne, hip-hop, and classic RPGs — you get Cannon Busters, one wild ride of fun, suspense, action, and wackiness. It’s a roadshow-style adventure of epic proportions!

Among the creative behind Cannon Busters are Creator/Director/Writer LeSean Thomas Contributing Character Designer Joe Madureira, and Japanese Animation Studio Satelight Inc.. Make sure to check out their Kickstarter page by clicking the image above. My original tweet supporting this campaign can be retweeted below: