Why The Reader’s Perspective Is Key To Print VS. Digital Comics

Kelly Thompson’s latest “She Has No Head!” installment for CBR’s Comics Should Be Good blog tackles Print VS. Digital (from a reader’s perspective). Thompson raises some great points so make sure to read the full article and scroll through the comments for the full discussion on the topic there.

Here’s a run down of points from the post that caught my eye concerning the state of digital comics and how a self-published comics creator could approach digital comics differently from the current trend in the comics industry: price-matching, and “page-matching,” print and digital:

Via CBR’s Comics Should Be Good:

#2. In addition to preferring print to digital it makes my head EXPLODE WITH RAGE that comics generally charge the same price for digital and print comics. UNACCEPTABLE. I don’t know how this happened but it is one of the great mysteries (and rip offs) of modern times (*see: #6!)

It’s an interesting state of affairs concerning how pricing is dictated by “brick and mortar” stores in the comics industry. I think it’s important to look at this approach and identify why self-published comics creators should take a different approach when releasing their content. A popular and effective approach self-published authors (I’m talking novelists) use is to set their digital book at a lower price point than the print version, to make the digital price look more enticing compared to the higher price of a print book. Large comics publishers take a different approach and match the price for print VS. digital so not to disrupt the print market. Releasing their digital comics at the same price compliments the print market and that’s the popular wisdom for now, which is fantastic for the industry, because this approach has encouraged digital comics readers to seek out brick and mortar stores to discover new books, and that’s a great thing for readers and creators.

If you plan to self-published “indie” comics via print-on-demand services like Amazon’s Createspace, I think the industry’s current “price matching” trend is a prime example to motivate one to take a different approach and learn from what self-published authors (I’m talking novelists) are doing right. The comics industry’s “price match” approach, to me, is not a route I plan on taking when it comes to self-publishing my own work (My graphic novel series “Intercept Now!”). If you’re making indie comics, it’s advantageous to look at how self-published authors (shout-out to novelists) are approaching releasing their print and digital releases through print-on-demand services. Setting a lower price point for your digital content as compared to the print version, from what I’ve seen among the self-published author community, is the way to go for self-published comics creators as well.

#5. I now only buy digital comics for space reasons and to a lesser degree convenience – i.e. if the space wasn’t an issue I would forgo the convenience factor and still buy print.

*#6. It seems like I (and people like me) are the reason digital comics have been able to get away with charging the same price for print and digital…because desperate morons like me who don’t have other options have gone ahead and bought them and now the system knows that we will pay for them at that price if we HAVE to and so now they have no reason to change. I have never been angrier with myself. Still, what can I do now? As far as I know…NOTHING.

Thompson’s point at #5 illustrates another interesting practice in the comics industry. The digital version of a comic is essentially the same as its print version… you’re getting the same viewing experiencing viewing the same comics pages in print as the comics pages you’re viewing on your tablet device (or mobile phone, though that’s debatable, or computer screen). You can set a digital DC comic next to its print version and they’re essentially the same pages released digitally as they are in print. Again, this approach makes sense for “the digital to print price match approach” of the comics industry… you’re presenting content that’s the essentially same version in print as it is in digital.

Self-published authors (I’m talking novelists), in terms of presenting their content, take the same approach: the text presented in print is the same text presented digitally because text carries over from print to digital very cleanly. Self-published comics creators are in a different, and fantastic, position. It’s an exciting time to self-publish comics. As Thompson illustrates in point #6 above, she’s having to pay the same price for content in a format that isn’t her favorite option (digital) over the format that she prefers (print). Part of the issue there, I think, is the content is presented the same way from print to digital. The pages she views on her tablet device are the same pages she’d get if she purchased it in print.

Classic Comics Format

Should it be that way? Should the pages, the artwork created in classic printed comics format, be just “ported” over to a digital version to be read on a tablet device? This argument is extremely interesting and Thompson article, from a reader’s perspective, highlights it. I’m very interested to see how the approach to print format vs. digital format will evolve among the comics industry.

Digital comics are a different viewing experience from reading a print comic, and as comics creators, I think we need to tailor a different experience for one compared to the other. The trick there is preparing content that can still be released in digital format that can still be print friendly and practical from a production standpoint.

#8. Additionally, while I don’t want local comic book stores to suffer, the rise of digital comics buying has SO helped bring comics to people that don’t have stores nearby or worse, have felt unwelcome in stores nearby…and that’s an amazing equalizer…it’s the kind of thing that makes me sort of love digital comics. Digital comics, for all their flaws do feel like COMICS FOR EVERYBODY and that’s very much something I’m behind. Digital comics plus social media (twitter/tumblr/whatever) creating a comics community for those who don’t have or don’t feel comfortable IRL stores/communities is a huge win, for comics, for readers, for diversity. This kind of makes me love them more. However…

#9. The entire reason I’ve been thinking about print vs. digital so much lately and am writing about it now is because other than the price point issues which I just have no idea how to address, I thought I had come to terms with buying digital. Yet…about a month ago I held Jem and the Holograms #1 in my hands and it was SO MUCH BETTER than reading it on my ipad. For some reason I didn’t expect this. As someone who has published both basic digital editions and gorgeous hardcover print volumes of my prose, I did not expect to be so struck by the difference between print and digital when it came to my comics. But I was.

Some of the flaws with digital comics, in general as a format, comes back to the size it’s drawn to initially, and how just porting the “print version” to a digital presentation may not be enough to satisfy readers and set digital apart. Presenting the same pages digitally and in print is problematic. A digital comic is a different animal than print comic, so as comics creators, I think we need to be cognoscente of how the comic pages we create fit into the new publishing landscape that we’re in. I think that drawing comics to the traditional comics size of 6.25 x 9.75 will only get trickier and more problematic as time goes on. Drawing comics to the traditional classic size, to me, doesn’t jive with the array of devices people are reading comics on. The sooner the comics industry embraces the 16:9, landscape world we live in, the sooner comics readers will get content that is in line with the screens that dictate how comics need be drawn and how they will be best viewed.

Support The Book of Mojo on Indiegogo!

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Via Hitfix, Former Pixar and Dreamworks animators have teamed up to turn Everett Downing‘s self-published webcomic, The Book of Mojo,  into a 3D animated short, and they need your help to fund the pilot episode!

The story of “Book of Mojo” centers around Creepy, a homeless teenage witch in search of her missing father. Then Mojo, a giant enchanted statue, literally falls into her life. With no memory of his past, Creepy agrees to help Mojo, for her own reasons. But things quickly spiral out of control when a group of black magic users called The Brokerage come to claim Mojo, saying they created him. The duo must then go on the run into the labyrinth of city streets, avoiding a magic-wielding crime syndicate, the cops, and Creepy’s personal rivals.

To create The Book of Mojo pilot episode, Downing has teamed up with 25 past employees of major studios such as Pixar Animation Studio, Dreamworks Animation, and Blue Sky Studios to form Alchemy Engine, an Indie Animation Studio who “strives to tell stories featuring characters they feel are under-represented in today’s animation market. Committed to providing a different kind of content, they have banded together to take creative risks in producing compelling stories for young-adults.”

I’m all about self-publishing, so make sure to check out Everett Downing’s official Gumroad page to download both installments of the original webcomic by clicking the images below. For more information about Book of Mojo, make sure to follow Everett Downing on Twitter!

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Mashable’s Break Down Of “The ‘Avatar’ Social Media Relaunch”

The sequels to James Cameron’s Avatar won’t arrive until 2017, but the series’ social media feeds are evidently already relaunching this week in advance, according to Mashable. This apparent social reboot spans Twitter, Tumblr, Pinterest, SoundCloud and Facebook.

Mashable has a very handy rundown of the social media outreach that’s planned:

Avatar on Tumblr: As Mashable notes, it’s all about the film’s visuals. This currently includes concept art, from rough pencil sketches to detailed paintings and CG models.

Avatar on Pinterest: Since Pinterest is geared toward “pins”, which are posts containing images and text, the film’s Pinterest page looks to be geared as a visual encyclopedia for the series.

Avatar on Facebook: According to Mashable, the series’ Facebook page will “become a hub where content from all the aforementioned Avatar social channels can be found, with standalone posts and announcements.” The page has 54 million fans, and it’s current post links to Mashable’s article, tipping off its followers to keep tabs on their social media feed update.

If you’re a self-publisher, definitely check out Mashable’s article in full and get a feel of what type of content Avatar’s ‘social team’ has put together for their different social feeds. Note that it’s Tumblr page is “behind the scenes” driven, whereas their Instagram page will “teach basics of the Na’vi langage from the film” if you’re into getting schooled on that side of the mythology.

All in all, Mashable’s full article is a fantastic rundown of how to approach content created for social feeds. It’s a very informative piece and is definitely helpful in brainstorming how to approach a content plan for your marketing efforts on your book.

Book Baby To Make Print Distribution to Retailers Accessible to Indies

Via Bibliocrunch,  Good E-Reader reports that Book Baby will make it possible for self-published authors to distribute their titles to retailers “like Barnes and Noble through their website (with the potential due to sales and customer requests for in-store sales), Amazon, Powells, NASCORP, Ingram Network, Baker & Taylor Network, plus up to another 150 other outlets.”

The best part? One of the chief concerns that prevents bookstores from carrying self-published works is the inability to return unsold titles, even at the author’s cost. BookBaby’s program will allow these outlets–from the local indie bookshop to Barnes and Noble’s physical locations–to return unsold books for a full refund, while still not incurring any cost to the author. BookBaby will absorb the cost of the refund. “This is different from any other Print On Demand program out on the marketplace,” said Steven Spatz, BookBaby President. “Self-published authors deserve to have a place on the book store shelves around the world, and our program delivers the maximum exposure through retail stores and wholesale catalogs.”

You can read the full article here.

Learn more about Book Baby by visiting their website.

David Gaughran On Publishing And ‘Astroturfing’

Via David Gaughran:

The real problem for large publishers is that readers are discovering books not published by them. What large publishers have is a competition problem, and the competition is eating their lunch. (Note: hence misguided projects like Bookish – a publisher marketing vehicle masquerading as a discovery site.)

Out of all the large retailers, Amazon is unique in giving small publishers and self-publishers a level playing field, instead of selling off all the high-visibility spots in backroom co-op deals with large publishers. By the way, I think this is the real reason large publishers hate Amazon: it isn’t part of the club and doesn’t play by the “rules.”

Read more at David Gaughran’s official website. Make sure to follow David on Twitter. If you’re an author planning to self-publish like I am, make sure to check out David Gaughran’s The Indie Author Power Pack: How To Write, Publish, & Market Your Book. You can read more about this release HERE. I highly recommend it!

BookTube Wednesday #3

Welcome to the newest weekly feature on Weibblog! BookTube Wednesday will spotlight a selection of #BookTubers from Youtube! BookTubers vlog about reviews, news, and opinions about books! If you’re a self-publisher looking to get your book(s) reviewed, it’s definitely worth looking into the #BookTube community has to offer!

Top 5 Favorite Stephen King Novels & Dr. Sleep Review by comicbookgirl19

ECCC 2014: Jeff Lemire talks TEEN TITANS EARTH ONE by ComicVineVideos

March Book Haul! by Katytastic

March Wrap Up & April To Be Read by Bookables

Apr 1: Weibblog Twitter News Round-Up


Welcome to another edition of The Weibblog Twitter News Round-up! Today’s top stories are from Kevin Cullen, Making ComicsDiandra Mae, & more! You can follow me on Twitter here!

Continue reading “Apr 1: Weibblog Twitter News Round-Up”

Speed Drawing #3: Scarlet Witch (The Avengers: Age Of Ultron)

Welcome to the latest installment of The Weibcomics Speed Sketch featuring SCARLET WITCH from Marvel Comics’ The Avengers: Age of Ultron! Scarlet Witch, The Avengers, Ultron, and all related characters and indicia are property of Marvel Comics and Disney, 2014.

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I drew this piece based on the Scarlet Witch concept art Marvel released last week. In recent set photos from the upcoming sequel’s shoot, her outfit is slightly different, but I opted to go with the concept art design as I thought the white dress would go well with the rest of the colors in her outfit. I referenced what her stockings and boots looked like in the stock photos but streamlined them. Continue reading “Speed Drawing #3: Scarlet Witch (The Avengers: Age Of Ultron)”